Validate Your Idea Quickly Through Product Discovery.
Product Discovery allows you to deeply comprehend the behaviors and requirements of your customers. This understanding enables you to design your product in a way that aligns with their habits and effectively fulfills their needs.
Why your idea needs Product Discovery
Product Discovery is vital when you want to conduct thorough target market research and user testing to minimize risk to your product investment.
Validate the Initial Concept:
Product Discovery becomes essential when you need to validate and/or refine the initial concept of your product.
Design a Solution:
You need Product Discovery when you’re looking to ideate around your initial concept and design a solution to an identified problem.
Product Discovery is necessary when you need a deeper understanding of your end users, their needs, and their problems.
Boost Your Creativity:
When creative support is needed for developing an appealing and useful set of features, Product Discovery comes to the rescue.
Define Next Steps :
When you have a plethora of product ideas, Product Discovery aids in wise and rational prioritization for investment considerations.
To be effective, the discovery must be wide and independent of technology or solution. When teams perform on a product they have already decided to build, it is no longer a discovery, but, instead, it becomes a requirement-gathering exercise or a verification exercise where teams seek to confirm that their solution is the best.
Ideally, the product discovery process works in 3 spaces: problem, solution, and business. It helps to answer important questions that significantly affect the success of the product in the future. You can find the questions below:
What is the problem?
Who are the users facing it?
How many people are facing it?
What are the demographics of target users?
How are they dealing with the problem at present?
What tools or features do your users wish to have?
What do users dislike about the current solution?
Who else has already solved the same problem?
If many, why will users use your product?
If none, why is it so tough?
Is it even feasible?
Why will customers use your product?
What value will it add to the user’s lives?
What value will the product add to your business?
Does the product align with your business goals?
Do we have a roadmap to build this product?
How can we monetize it?
Are there any challenges in developing it?
What will be the KPIs to monitor the success?
What is going to be the cost of development?
What do you get from Product Discovery
Got any questions? Great. We’ve got answers
Our approach revolves around design thinking, prototyping, and user testing principles. The result is a well-defined persona, validated prototype, product roadmap, and MVP estimations.
Product Discovery can be valuable at any stage of startup development, whether it's finding a market fit, MVP testing, or preparing for scaling. However, its greatest value is during the pre-seed funding stage, helping startups rapidly answer critical business questions and verify their idea's market success potential.
While each project is unique and influenced by its own dynamics, the average duration for completing the Product Discovery process ranges from 1 to 3 months.
Product Discovery provides tangible outcomes to help guide your product development. At the end of the process, you can expect to have a clear customer persona, validated product prototype, a strategic product roadmap, and MVP estimations. These insights will be instrumental in driving your product vision, aligning your team, and communicating the product strategy to stakeholders.
Let’s work together
We have the confidence and expertise to challenge the status-quo. Let’s collaborate to take your product to new heights & We’ve created a process that knits your product with the innovation it deserves.